Press releases can produce significant benefits in marketing and PR, even though they don’t achieve placements in leading media outlets. Savvy PR departments and agencies use he has a good point to distribute news releases, as each delivers unique benefits. Paid services promise media placements and syndication, while free services secure valuable links for website traffic.
Many companies, non-profits and PR agencies utilize paid subscription services like Business Wire to assure their press announcements appear in leading publications. The subscription services have arranged for automatic publishing of news releases in numerous online sites – thereby virtually guaranteeing placements for clients’ news releases. A lot more importantly, news releases often work as the basis for journalist-written articles in prominent, high-circulation news publications. As a result, news releases distributed by subscription services often achieve high rankings in the search engines News search results.
Why Free Press Release Services Still Matter – Free services usually publish the release on their own site and seldom have the syndication/distribution clout from the paid services. The main benefit of free sites could be the capability to build on keywords, links, tags and meta-tags – which all contribute to the traffic on your own website and your website’s rank.
These links all increase the variety of total backlinks for your site, which page rankers like Google Page Ranking and Alexa take into account when rating websites. As Bruce Clay, founder of Bruce Clay, Inc. marketing optimization agency, explains:
“Pr releases have been around forever and they are generally still beneficial to whatever they were originally designed for: traffic and branding.” Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking keywords as anchor-text in news releases and wants them tagged as “nofollow” to make sure they have zero value for search engine optimisation. However, “navigational links” designed to use key phrases of a domain address, company name or product name do not need to be tagged “nofollow” and many likely still produce search engine optimization value.
Matt Cutts of Google notes that he “wouldn’t expect links from press release internet sites to profit your rankings.” However, in response to Cutts’ statement, research by SEO Consult proved that links in releases might have direct SEO benefit.
Whether release links boost SEO or otherwise not, something remains certain: publication on the free press release site – particularly those rich in rating page ranks – generates traffic and readership.
PR Leap is a reasonably new company which was began in 2003 and is also quickly growing. They have got a lot more than 30,000 organizations as of December 2007. PR Leap has discontinued their free service, however paid service is not too expensive, only costing around fifty dollars. You will find a small biography regarding the people who own PR Leap, plus much more information regarding their company on the company blog. Additionally, they have a very helpful question and answer page, where most questions on their services can be answered.
This website seems uncomplicated, with basic information regarding the assistance. From looking at the blog I notice the owners absolutely love what they are performing, and appear to worry about the user. They keep the user updated, by posting many articles on their blog. However, they did have some difficulties using their website last month because of “pay hold” bug, nevertheless the problem was fixed rather quickly.
The Open Press is definitely a professional website that provides the distribution of press announcements free of charge. The free press announcements is only going to show the production with plain text and will also just be on The Open Press for half a year. Furthermore, they reject about thirty percent from the press releases and never allow you to fix your mistakes and repost. However, they are doing have another choice, press release with stars, which puts your press release on The Open Press’ PRO PR section. This ranks it higher on other websites, allowing for more viewers. The minimum price for this particular option is ten dollars and if you wish more stars, that gives you more options, then it is around fifty dollars. Another perk that the press release will stay on the website to get a year rather than 6 months. The Open Press also gives you email alerts regarding your press release, making it easier to track.
Overall it is apparently very professional. It really is a very useful website, with crafting a release, and how to send it. In addition, it provides you with the majority of your options upfront. However, to be a totally free press release site it will have plenty of rules. When posting your article, it comes with an extensive set of “don’ts.” Something i did find interesting is that there is no room to edit. If they tend not to like your article then they will never post it, and you do not have a chance to edit it; this is a thing that the majority of websites enable you to do.
There is no fee to create a free account with Newswire Today, and in addition no fee to send out a press release. They offer the essential alternatives for free press release distribution. For instance, your submission is published inside the order it had been received, with third party advertisements. However, they actually do possess a Premium option in which your press release is published the same day, using a company logo, statistics, without any third party advertisements. The Premium option can range from ninety-five dollars to four hundred dollars.
As compared to the other free press release wire service websites, this one was the easiest to do. Even though I used their free option they published my press release quickly after I submitted it. One problem that I did come across was that this date of my press release was changed after I used to resubmit. I used to modify it after editing, however it yctzsj not allow me to. However, you will find a company number that you could call for all questions.
Both paid and free news releases could also positively influence online reputation. Announcements of brand new products, services and promotions present positive information searching results that may rank highly and thus push down any negative comments and posts inside the list of search results. Pushing negative articles off the 1st page of search results is a major objective of online reputation management programs.
An effective distribution plan also requires media monitoring to monitor news reports release’s placement. A highly effective media monitoring service will clip the publications that reported the press release, monitor conversations regarding the company or products after the release, and look at the reach and reader sentiment in the press release.