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TikTok is an iOS and Android social networking video app for creating and sharing short lip-sync, comedy, and talent videos. The app was introduced in 2017 by ByteDance, for markets outside of China. ByteDance has previously launched Douyin (Chinese: ??) for the China market in September 2016. TikTok and Douyin are similar, but run on different servers to conform to Chinese censorship restrictions. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. It is popular in Asia, the United States, and other parts of the world. TikTok is not available in China as well as its servers are situated in countries where the app is available.

In 2018, the application became popular and became the most downloaded app inside the U.S. in October 2018. As of 2018, it comes in over 150 markets, as well as in 75 languages. In February 2019, TikTok, together with Douyin, hit one billion downloads globally, excluding Android installs in Chin

Douyin was introduced by ByteDance in China in September 2016. Douyin was developed in 200 days, and inside a year got 100 million users, with more than 1 billion videos viewed every single day. TikTok was launched in the international market in September 2017. On 23 January 2018, the Best Tiktok Website ranked #1 among free mobile app downloads on app stores in Thailand as well as other countries.

TikTok has become downloaded about 80 million times in the usa, and 800 million times worldwide, according to data from mobile research firm Sensor Tower that excludes Android users in China. Celebrities including Jimmy Fallon and Tony Hawk have joined the app in November 2018.

On September 3, 2019, TikTok and the NFL announced a multi-year partnership. The partnership includes the launch of the official NFL account that will bring NFL content to worldwide fans.

musical.ly Merger – On 9 November 2017, TikTok’s parent company, ByteDance, spent as much as $1 billion to get musical.ly, a startup located in Shanghai with the office in Santa Monica, California, owning a popular social media platform targeting the usa teenage market. Looking forward to leveraging the united states digital platform’s young user base, TikTok merged with musical.ly on 2 August 2018 to produce a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok. Musical.ly was a social networking video platform that allowed users to produce short lip-sync and comedy videos. Its official release was on August 2014.

Expansion in other markets – As of 2018, TikTok has become offered in over 150 markets, as well as in 75 languages. TikTok was downloaded greater than 104 million times on Apple’s App store through the full first one half of 2018, according to data presented to CNBC by Sensor Tower, an app analytics platform situated in San Francisco. It surpassed Facebook, YouTube and Instagram to be the world’s most downloaded iOS app for your time frame.

Douyin – As a separate app from TikTok, Douyin is accessible from the developer’s website and it has maintained the same app title since its launch in September 2016. Element of its popularity is attributable to its marketing campaigns, launching several activities with Chinese celebrities to engage their fans’ interest. For instance, its marketing strategy in 2018 Spring Festival Gala alone brought a rise of 70 million daily active users. In February 2018, Douyin launched a partnership with Modern Sky to monetize music.

Features – The TikTok mobile app allows users to make a short video of themselves which frequently feature music inside the background, can be sped up, slowed down or edited using a filter. To create a music video with all the app, users can lzqwnk background music from a wide variety of music genres, edit having a filter and record a 15-second video with speed adjustments before uploading it to talk about with other individuals on TikTok or some other social platforms. They are able to also film short lip-sync videos to popular songs.

The app’s “react” feature allows users to film their response to a certain video, over which it is actually placed in a small window that is movable round the screen. Its “duet” feature allows users to film a video aside another video. The duet feature was another trademark of musical.ly

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